LUCKNOW: Taking cleanliness to a new level, Uttar Pradesh government will create selfie points at 750 garbage dumping points across 75 districts – all within 75 hours beginning December 1.
“The plan is to convert ‘garbage vulnerable points’ or those where waste is generally thrown, into clean spaces. So clean that people can click selfies here and post them on social media platforms,” said an official insisting that the massive campaign will run for 75 hours in 750 civic bodies across 75 districts.
The project is being taken up to mark the last month of the year in which India celebrates its 75th year of Independence, the official said.
Top three best performing local bodies to get an award
A brainchild of chief minister Yogi Adityanath, the Pratibaddh 75 Districts, 75 Hours, 750 Civic Bodies campaign will conclude with the top three best performing local bodies getting an award.
While some see it as an initiative to counter Opposition’s plan to rake up sanitation, or the lack of it, as a major campaign issue in the local body elections scheduled to be held in December, officials are projecting it as another initiative to turn UP into a cleaner and greener state as envisioned by the CM. “This has nothing to do with the election. The drive will be taken up under the Swachh Bharat Mission (Urban),” the spokesperson added.
Instructions have been issued by the municipal directorate of Swachh Bharat Mission to all municipal commissioners, detailing the objectives of the campaign and outlining the works to be undertaken to meet the target. Places which will be beautified after cleaning will be converted into selfie points with dedicated space for senior citizens, or street vendors.To begin with, all urban local bodies will mark garbage vulnerable points in their respective areas. Between December 1 and 3, such points will be eliminated permanently. The garbage collected will be segregated into dry and wet waste which will be further treated before being disposed of. Officials have been instructed to maintain a record of the collections, such as plastic, bottle and glass waste.
Geo tagged photos of the garbage vulnerable points will be taken before and after the campaign and sent to the State Mission Directorate, Swachh Bharat Mission (Urban). The government has also directed officials to film the activities undertaken under the campaign. Local bodies will be divided into three categories based on their respective population and rewarded under five sub-categories. They will then be upheld as role models for other local bodies. “The campaign will also work towards creating awareness about cleanliness among people, largely through public participation. The event in each local body will end with a proper closing ceremony,” the official said.

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